Privacy Policy

Keshuveda ("we", "our", "us") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or make a purchase from us. We are an MSME-registered, women-led enterprise based in Gavadka village, Amreli, Gujarat, India.

We collect information you provide directly to us when you:

• Create an account (name, email address, password)
• Place an order (name, phone number, delivery address)
• Contact us (email, phone, message content)

We also automatically collect certain technical information such as your IP address, browser type, and pages visited, solely for improving our website experience.

We use the information we collect to:

• Process and fulfil your orders
• Send order confirmations and shipping updates via email or SMS
• Respond to your customer service requests
• Improve our website and product offerings
• Comply with legal obligations

We do not sell, trade, or rent your personal information to third parties.

We share your personal information only with trusted third-party service providers necessary to operate our business:

• Razorpay — payment processing (your payment details are handled directly by Razorpay and never stored on our servers)
• Shiprocket — order fulfilment and delivery logistics
• Email/SMS providers — to send transactional communications

These partners are bound by their own privacy policies and only receive the minimum data necessary to perform their services.

We implement industry-standard security measures including HTTPS encryption, secure JWT-based authentication, and BCrypt password hashing. Your payment information is processed entirely through Razorpay's PCI-DSS compliant infrastructure — we never store your card details.

We use minimal cookies and browser local storage strictly for session management and cart persistence. We do not use advertising or tracking cookies.

You have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your account and associated data
• Opt out of marketing communications at any time

To exercise any of these rights, contact us at hello@keshuveda.com.

Our website and services are not directed to children under the age of 18. We do not knowingly collect personal information from minors.

We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the date at the top of this page. Continued use of our website after any changes constitutes your acceptance of the updated policy.

If you have any questions or concerns about this Privacy Policy, please reach out: